THE PERFECT
LOCATION

JUST 20 MINUTES FROM MALMÖ and 50 minutes from copenhagen

More than
3.8 million
YOUNG AND WEALTHY residents

Malmö Designer Village has a catchment area of more than 3.8 million people within 90 minutes. Almost 60% are Danish. The catchment area is very young with an average age of 37 compared to the European average of 44.5. The catchment area also has one of the highest purchasing power levels in Europe, which is up to 70% higher than the European average.

COPENHAGEN

TOP 10 MUNICIPALITIES

  • Sweden
    20 min.
    357k population

  • Sweden
    20 min.
    128k population

  • Sweden
    30 min.
    151k population

  • Denmark
    53 min.
    104k population

  • Denmark
    50 min.
    653k population

  • Sweden
    80 min.
    105k population

  • Sweden
    66 min.
    86k population

  • Denmark
    66 min.
    91k population

  • Denmark
    99 min.
    85k population

  • Denmark
    106 min.
    79k population

MALMÖ

Great
Accessibility

Malmö Designer Village is ideally located in Löddeköpinge, Southern Sweden, just off the E6 Motorway, the artery that connects Sweden's West coast to Gothenburgand the North, and on to Norway, providing convenient and seamless access to the site. The outlet village will have capacity for over 2,000 cars and will feature dedicated zones for 10 tourist coaches. A public transport connection from/to Malmö Central Station is planned.

CROSS-BORDER SHOPPING DESTINATION

Malmö has become already a top cross-border shopping destination for Danish residents, particularly those drawn to its exceptional fashion and lifestyle offerings. Known for its stylish, well-curated boutiques and designer stores, Malmö offers Danish shoppers access to high-quality Scandinavian brands at attractive prices, made even more appealing by the VAT and currency advantages. Lower Swedish VAT rates on fashion and home decor, combined with favorable SEK-to-DKK exchange rates, mean Danish visitors find incredible value in Malmö's modern shopping landscape.

THE JOURNEY IS ALSO AFFORDABLE.

A one-way train ticket across the Öresund Bridge is priced at DKK 92 (€12), while car tolls are around DKK 374 (€50) per crossing, with frequent user discounts available. Danish residents make up 60% of the Malmö Designer Village’s 90-minute catchment area, bringing with them high purchasing power and a preference for premium, sustainable brands.

While fashion and lifestyle items remain the primary draw, Swedish candies and spirits add a nice touch for Danish shoppers looking for unique treats on their visits. But at its core, Malmö remains the ultimate destination for Danish residents from Greater Copenhagen seeking stylish, high-quality, and eco-conscious fashion and lifestyle options just a quick trip away.